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Diesel is an innovative international design company and fashion shop in South Africa. They produce a wide range collection of jeans, casual clothing and accessories. Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee outstanding products in men's and women's fashion. The Diesel design doesn't follow established trends: it's innovative, at times radical, but always pays careful attention to detail so as to draw the focus to the selection of quality materials and production techniques.