The Nike Air Max 270 React range is the design you’ve been waiting for. With a comfy, supportive fit, a light-weight, breathable feel and, of course, snazzy looks, these brand-new sneakers tick all the boxes. There are four different React styles, with the “Bauhaus” being the colourful masterpiece that you’ll need in your closet. This blend of abstract art and style have made these shoes one of the most sought-after collections of all time.
Certainly, a recipe for fashion excellence.
As if Nike’s original Air collection wasn’t enough, the React design has kicked its standard design out of the park. Combining the features of the lifestyle Air with the sporty and resilient React sneaker, this blend speaks volumes. Nike has embraced the 100th anniversary of the German Bauhaus school founding, using geometric shapes with an eye-catching asymmetrical colour balance. This, along with the neutral white inserts, pays tribute to the artistic culture and many iconic influences. To learn more about the inspiration of this sneaker and what to expect, read below.
What to expect?
It’s no surprise that Nike has done it again. This Bauhaus design combines the latest fashion and style with functional aspects to make it a practical sneaker choice for anyone looking to keep active or make a statement.
Drawing inspiration from various artistic backgrounds, this shoe will give you the confidence to walk the walk in the softest, smoothest foam sole. It’s what you make of it, and it’s how you wear it that matters.
Nike has taken the opportunity to make use of a new construction methodology in this design. “Additionally, the shoe’s upper follows the radiating design language of the tooling by layering no-sew materials to mirror a traditional cut-and-sew aesthetic through a new construction methodology. Other colourways highlight explorations of geometric compositions, mid-century-inspired colour blocking, San Francisco psychedelia and much more,” says Bhagyashree Taktawala from Luxury Launches. These shoes are truly a way to express art design and how much it has evolved.
Unwrapping the sneaker design
The colours you can expect to see with this shoe design are black, green, yellow, red, blue, and white. The colourful lines wrap around the white shoe, giving it a retro-inspired look that is funky and creative. When comparing this new Air Max combination to the standard Air design, you will notice that this is Nike’s tallest Air to date.
While it already features a soft cushioning from the React design, this, combined with the bouncy Air sole, contributes to increased comfort and a snuggly fit. Walking in these modern sneakers can be described as walking on overlaid panels. It might also feel as if you’re floating in the air. The reason for this is largely due to the lack of stitching methods used in the overall design and, of course, the light-weight materials used to manufacture these sneakers.
Apart from the more colourful, Bauhaus design, you will notice that the other 270 React options are just as bold. However, these sneakers stick to neutral (or one-colour) tones for those who want to keep their sneakers minimalistic but their outfit maximalistic. For example, black and white, blue and white, and white sneakers with bursts of neutral colours to complement the shoe. There are different options for men and women, but both are visually appealing and can be worn however you’d prefer. Each sneaker design has been created with a mutual purpose: to embrace colours and textures from art movements of the last century. With such a strong, artistic background and purpose, the story behind these designs is enough to be a unique selling point for Nike and their customer experience.
It’s just the shoe for you
If you’re someone who wants to turn heads wherever you go, the Nike Air Max 270 React is everything you need. Whether you choose to go standard with their neutral tones or Bauhaus and retro for extra colour, you’ll be making a great impression the minute you step outside. There is no doubt that these shoes feel as good as they look.
As much as the sneaker culture has always been a trend in Cape Town and across the globe, thriving brands, such as Nike Cape Town , continue to embark on a creative journey that greatly sets them apart from other brands. So, grab your friends and family, and visit your favourite sneaker stores in Cape Town at Canal Walk. Shop the new React range, and take your feet on a cultural adventure, straight back to the 90s.